Monday, May 24, 2010

Wonka Exceptionals: Scrumdiddlyumptious Chocolate Bar

What pulled me to this bar was the use of the word (well, I guess it's sort of a word) "Scrumdiddlyumptious." A co-worker and I have actually had conversations about how the word "scrumptious" is not being used enough, and...well this was pretty close.

The Wonka Scrumdiddlyumptious bar is part of the Wonka line, and is a milk chocolate bar with toffee pieces, crispy cookie, and peanut bits.

First, regardless of taste, I liked how they molded this bar. As you can see, it's got a really whimsical mold. The pieces come in a variety of sizes to break off, and there is the standout W in the center. It looks good -- but how does it taste?

The chocolate is very smooth and very sweet. There are strong dairy notes; you can definitely taste the milk in the bar. But the chocolate is still very, very sweet. My throat was burning after only a couple of squares.

While the mix-ins are plentiful, they're not uniform. So some squares have oodles of "crunches" and some have next to none. The toffee bits were my favorite because they added a little buttery, salty hint. The cookies in question just seemed plain and blah. There's nothing really wrong with them, but they're certainly nothing exciting. The peanuts were crunchy and added a nice nut flavor.

I gotta give Wonka points for the cool name, and for having an interesting ingredients list. Tastewise, it was decent but it didn't really rock my world. I won't be pulling on an Oompa Loompa suit and trying to sneak into the factory for free bars just yet, but it was a nice enough option.

Check out both Cybele's review here, and Jim's review here.






170 per 1/3 bar.


Contains peanuts. Made on equipment shared with tree nuts and wheat.


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