Thursday, July 17, 2008
5 Gum- Elixir
Elixir is the second of the two new flavors of 5 gum
I put off trying the Elixir for a few days after the semi-dissapointment of Lush- but the reviews must go on, and here we are.
Once you open the package of gum all you smell is the intense aroma of faux-berry. If you have ever smelled Kool-Aid powder it is exactly like that. I know there are people out there who love Kool-Aide powder so much that they will eat it "raw"- I am not one of them. These was not exactly a selling point for me. But you know, I will try anything so off to chew I went.
This is one of those cases where the smell is actually worse then the taste. Flavor wise Elixir reminded me of chewing a solid version of Hawaiian Punch. While I may not be much of a Kool-Aide fan I do love me some Hawaiian Punch! In fact I remember WAAAAY back in the day when I was knee high to a Jay bird (sadly, as an adult I am only thigh high to a Jay bird) the only way to get Hawaiian Punch was in one of those clumsy cans that you had to poke holes in the top of. I also remember it being sweeter then today's version... I have no idea what any of that has to do with this review but moving on...
So yes, the gum does in fact taste like Hawaiian Punch. It is even free of the bitter after taste that haunts Lush. Unfortunately, much like Lush it suffers from the fact that roughly five minutes into the chewing the flavor is mostly gone. No I wasn't expecting Stride like longevity but considering that the original three 5 flavors all had a reasonably long lasting flavor life I just don't get why Lush and Elixir don't.
While I like the flavor enough to keep buying the gum, and while I think it's a great addition to the 5 line the lack of flavor life will more then likely keep me from buying more.